Crafting simplicity and beauty

Lan Jaenicke’s collection “grew organically from within,” as she envisioned a clothing line with the power to enhance one’s life. The resulting pieces are not fashion items driven by trends, but conceived from start to finish as enduring, versatile extensions of oneself. “Ultimately, it’s not about the clothes,” she says, “but their ability to make the wearer feel confident and comfortable. The garment plays a supporting role in the adventure of your life.”

All Lan Jaenicke pieces are handcrafted using the purest and finest materials. The clothes are constructed according to the utmost quality standards, and designed with classic elegance, ensuring that both physically and aesthetically the clothes last a lifetime.